Ibshir began as a personal passion project by our founder, Noor, who wanted to consolidate the best quality products in health and beauty in one place for her family and friends.

Since then, we have grown into a thriving platform that is dedicated towards offering high-quality and internationally-renowned health and beauty products as well as a range of fashion products for women, men, and children.

This is a promise we have maintained since our establishment in 2011 with the philosophy of “we are here for you”. We have held to that guarantee for over ten years, building a foundation of trust that has allowed us to grow into a brand that’s recognised for its carefully-selected and personally-endorsed products across the UAE and the GCC.

We are proud of this hard-earned reputation, which allows us to continue to thrive while offering products that we are sure are in the best interests of our clients to help them reach any and all of their goals.

One thing that Ibshir will always stand for is trust. That is a commitment that we will never waver from: no matter how we grow, we will be there for each and every one of our clients. This is what sets us apart and is something that is something that will never change.